Given the plenitude of blogs, one will only have 2-3 seconds to entice an audience. A very big part of content marketing is to rope in and engage the visitors. This is what you need to do to optimise the conversions
Starting off more like a personal diary that people put up online, blogging, which began in 1994, has gradually emerged as one of the most popular means of communication and disseminating news and information. Given the plenitude of blogs, one will only have 2-3 seconds to entice an audience. A very big part of content marketing is to rope in and engage the visitors. This is what you need to do to optimise the conversions.
Be Audience Specific
Since the blogging that you are to undertake is a means to an end, it is important to have a proper understanding of your demographics.
One can seek the help of research data and competitor analysis reports, to get a proper handle of what an audience needs or wants or what is trending. There are many paid and non-paid tools from where one can learn about the popular keywords that are being searched by the audience in your domain.
Hit Headlines
Netizens, by and large, judge the book by its cover. If the title is eye-catching, the chances are that it will be shared even if it is not actually read. Interestingly there are some analyser tools just for the headlines, to review your title to see how SEO-friendly and clickable they are and even suggest improvements to enhance its emotional marketing value.
Break Up The Page
Simply by adding subheadings and maintaining shorter paragraphs — breaking up the page, so to speak, can make your long form blog more consumable. Besides being easy on the eye, proper formatting makes it psychologically acceptable. An 800-word article might seem long, but hack it with four sub-headers, it becomes 4 small articles of 200 word each. Shorter paragraphs with subheadings help the reader to absorb the information and easily search it out.
Bullet The Points
People generally skim through information online and prefer info samplers before diving deep. Use bullet points only to highlight the essential information. Resembling headlines, keep them within two lines, without cluttering them with any sentences.
Pair Texts With Images
Visual contents are more captivating than plain texts, additionally helping to contextualize them. Sometimes the accompanying visuals alone can instigate the audience to run through the article. There are a plethora of stock pictures available online, however self-taken pictures or own-created images adds that personal touch.
Balance The SEO
A tricky proposition, a good blog knows how to balance SEO vis-à-vis audience experiences. It certainly pays to maximize the blog post for important SEO ranking factors.
Ender
Always end with a request: be it comments, share, follow or purchase.
