From a farmer to building a perfume empire, that’s how Haji Ajmal Ali rose to fame!
Most of us might not be familiar with the name Haji Ajmal Ali. Well, to clarify all the confusion, Haji Ajmal Ali is the founder of the famous premium perfume brand Ajmal. He did not just create the brand, but rather built an entire empire of perfume, which made him known as King. Read on, to delve deep into the journey of Haji Ajmal, and his achievements.
History
In around 1940s, Haji Ajmal Ali was wandering in the jungles of a village in Assam, looking out for Dahn Al Ouds, which is basically oil from Agarwood tree. It was since then that Ajmal found the way to extract Oudh, and the journey of using Oudh as fragrance by royal families started. Later in 1950, Haji Ajmal wanted to show the world about his magical discovery, for which he went to Mumbai with Rs.500 in his pocket. After being recognized, he started producing numerous types of perfumes by the amalgamation of various fragrant oils. Eventually he supplied his perfumes to the Middle East and in 1964 his brand Ajmal Perfumes came to the forefront.
Business expansion
After his brand came into existence, Haji Ajmal explored expanding his business into new markets. The first outlet of Ajmal Perfumes opened in Dubai, with its operations shifting to the Middle East, in 1976. He launched new variance of his perfumes naming them Mukhallat, Eau de Parfum, and gradually the brand became globalized. In different countries such as Oman, Kuwait, UAE, Bahrain, the brand expanded, launching expensive perfumes, which today became an international name for premium range perfumes.
Present situation
In today’s date, there are more than 300 portfolios of Ajmal Perfume products, and the brand has its presence in 36 Indian cities. Globally there are 240 outlets of the brand, and has positioned itself a place in the online business as well. The price range of Ajmal Perfumes start from Rs.1000, with some limited-edition perfumes, which are as costly as 1 lac for a 75 ml bottle. In 2011, the company gained a revenue of Rs.1475 crores. It has lately planned to expand its point of sales to 500, and hopes to cross 2000, in the upcoming two years.
The story of the perfume king has been inspiring enough to make us think for a while, if we can create a brand or not! Can we?
