Email marketing is an effective marketing strategy to enhance business throughout the world.
Through Email marketing, a commercial message is sent to people regarding any business. Broadly, a commercial or promotional message is sent via email, which is termed email marketing. Can you guess when the first email was started? It was back in 1968. Since then, after various advancements, email has become an essential part of personal and professional life.After 10 years of invention, in 1978, email marketing was started. It was indeed a revolutionary phenomenon in business marketing. It became more relevant in the pandemic caused by the coronavirus in 2020. However, there are various myths associated with email marketing. Go through this article to know the truth.
Myth: Nowadays, people use more than one email, so email marketing is not going to be effective enough.
Fact: This is one of the most heard email marketing myths. Just think, the more email ID you get, the more chances of promotion you get. Everyday, people receive emails about the purchased product from trusted brands. Then, why not promote the content via email? Also, people everyday check their emails at least once. So, the chance of getting noticed increases.
Myth: Nobody prefers Email Marketing now, so it is a dead marketing strategy.
Fact: The situation is actually in reverse. Just take a guess how many people have email ids today. The number is 4 billion. It's pretty high. So, if there is email, there must be email marketing. Businesses of any size can get benefitted from e-mail marketing. In earlier days, it was done manually, however, there are many automation software to serve the purpose.
Myth: Always use templates, they are better.
Fact: Undeniably, templates are good, but, you need to adapt yourself based on development in the marketing industry everyday. It's important to send emails from one authorized account with a personalized name. Also, you need to use proper subject lines along with persuasion techniques. These steps enhance your marketing. Try to go for an original one instead of the common type. Making it attractive to the reader or customer is the primary idea.
Myth: Add videos in the email to boost engagement.
Fact: According to the survey, most people hate the videos sent for email marketing. Thus, it stops the marketing straight away. Also, there are risks of format change due to large video files. Sometimes, it crosses legal boundaries. Always focus on a professional way of email marketing.
Myth: Email Marketingautomation is both time-consuming and expensive.
Fact: No, not at all. With the advancement in technology, Email Marketing automation became very easy to operate. It is not at all time-consuming. You just need to focus on the subject and body of the email. Other factors will be taken care of by automation software.
Also, do not follow the rule of sending emails on a specific day. It doesn't work. Email marketing is a sustainable way of marketing when used properly.
