Something we all are concerned about!

Social Media, platforms such as Facebook, Twitter, Instagram, and many others have a great impact on society. The both good and bad impact is experienced, apart from sharing opinions and ideas. A way of connecting to the world in a few minutes and expressing about cultures, science, or any personal topic has influenced many.

Apart from benefitting personal lives, it has boosted businesses and industries. But with many challenges and opportunities social media is in pace.

Challenges and Opportunities Impact of Social Media on Society

There are challenges and opportunities that social media has impacts on society. Based on the usage the mitigated challenges and opportunities created can be determined.

Challenges:

• Fake news or misinformation

Without proper evidence or knowledge, it is difficult to trust the information online. There is fake news and information that can destroy, manipulate or cause harm. Users should be aware of the facts, through proper research and studies before believing or trusting.

• Data security

The challenge can destroy an entire business by damaging or leaking data security. Lack of maintaining user data can lead to unauthorised access to personal information.

• Mental health

Not only for mental health but for proper vision, social media is responsible. It has increased screen time which is also affecting sleeping time. Overall, it affects the mental health of the users.

Opportunities we get

• Global Connecting

When looking for the fastest and easiest way to connect to the world, social media is the best way. It has given me opportunities to make friends, grow businesses, and also get job information. Promote diversity and reach beyond the boundaries of exploring culture.

• Business growth

Boosting global marketing is possible with social media. It has created opportunities with cost-effective ways to create brand awareness and reach wider audiences. Social marketing has attracted customers from around the world by promoting products and services.

Community Building

Those who want to work closely within their community can easily build in the form of a page and share their queries and knowledge. Online community building can boost grassroots activism and raise awareness within the community.

The impact of social media has been creating both opportunities and challenges. But, due to its benefits and advantages to society, it plays an essential role to promote responsible and ethical usage.