From haircuts to perfumes, women have to pay more taxes because womanhood comes at a cost.
If you have ever tried comparing the prices of women's and men’s products, you are probably already aware of the pink tax and how it works. You might have wondered why you have to pay more for women's perfumes, razors, toiletries, and even clothing — than men need to. The massive difference is unavoidable, and it adversely impacts women’s budget.
If you are a woman and have just started making your own money — and saving and spending it on things you need — it is essential for you to learn about how the pink tax works and influences your purchasing decisions. We have simplified the concept of pink tax to help you understand why it is levied.
Pink tax can be described as a type of pricing discrimination based on gender that charges an inherently invisible cost on women’s products — meaning women are paying more than men do — for items and even services that are particularly marketed to women. On the other hand, men can buy similar products that are marketed specifically for males — at much lower prices.
In simple words, women have been paying more than men for similar items and services. For instance, a disposable black or blue colored razor will cost about Rs. 20 in the market, while a similar product in pink color will cost Rs. 50 or 60.
It applies to salon services too. While men would be charged Rs 200 for a haircut, ladies might have to shell out Rs. 600 just for a trim. Things marketed to women and produced primarily in pink typically cost more.
Many studies have revealed that overall products marketed for women are 7 percent more costly than similar products that are manufactured for men.
The pink tax is not a trend that exclusively works in first-world countries. Even in India, women are paying pink tax on a wide range of items and services that are specifically targeted at them.
Every day, we come across countless instances of pink tax—from paying for personal care items like deodorants and razors to toys, garments, and healthcare products. According to several studies, toys marketed for girls cost 7 percent more than a similar item that is marketed to boys. For children’s bikes and other accessories, the only difference in the product for girls and boys is generally the pattern or color, but girls will have to pay more.
It is called the Pink tax because many products that are marketed for women cost more and also happen to be available in pink color. Pink is considered a delicate color, adding a feminine touch to the product, which also works to attract women. It is essential to note that the Pink Tax is also a socio-economic one.
Be a smart shopper. Try avoiding pink products, especially if a less-expensive alternative—a blue version of the same product is available. Conditioners, shampoos, and moisturizers marketed to women are more pricey due to their appealing floral fragrances and spiffy packaging. Take your time to determine if you are willing to pay more only for those sweet fragrances or go for a less expensive shampoo that does not levy pink tax.
Next time when you head out for shopping, remember to set a target. This trick will help eliminate temptations and prevent you from shelling out more money on unnecessary products.
The pink tax adversely impacts women by making it difficult for them to access services and products they want and need. It is crucial to work towards opposing the pink tax to establish an equal and fair society for all.