Nigerian fashion is renowned for its vibrant colours, bold prints, and a seamless blend of traditional and contemporary styles. 

In 2024, the fashion scene in Nigeria continues to evolve, reflecting global influences while staying true to its rich cultural heritage. From runway shows in Lagos to street styles in Abuja, here’s a look at what’s hot and what’s not in Nigerian fashion this year.

What’s Hot in 2024

1. Sustainable Fashion

Sustainability is no longer just a trend but a movement that’s reshaping the fashion industry globally, and Nigeria is no exception. In 2024, sustainable fashion is making significant waves in Nigeria, with designers and consumers alike becoming more conscious of their environmental impact. Local brands are increasingly embracing eco-friendly materials, upcycling, and ethical production practices. Fabrics like organic cotton, bamboo, and recycled materials are in vogue, while fashion enthusiasts are opting for timeless, versatile pieces over fast fashion.

2. Afrofuturism

Afrofuturism, which combines African culture with futuristic elements, is a dominant theme in Nigerian fashion this year. Designers are pushing the boundaries with innovative designs that incorporate metallics, geometric patterns, and cutting-edge silhouettes, all while drawing inspiration from African traditions. This trend is particularly popular in high fashion and streetwear, with Afrofuturistic styles making bold statements at fashion shows and on the streets.

3. Bold Ankara Prints

Ankara prints remain a staple in Nigerian fashion, but 2024 sees them taking on new forms. This year, the trend is all about oversized and exaggerated Ankara patterns, often mixed and matched in unconventional ways. Designers are experimenting with layering different Ankara prints together, creating visually stunning outfits that reflect the wearer’s personality. Ankara suits, dresses, and accessories are making waves, with a focus on modern cuts that can transition from day to night.

4. Gender-Neutral Fashion

Gender-neutral fashion is gaining momentum in Nigeria, reflecting a broader global trend towards inclusivity and breaking down traditional gender norms. Designers are creating pieces that can be worn by anyone, regardless of gender, with a focus on comfort, versatility, and self-expression. Oversized blazers, tailored trousers, and unisex accessories are key components of this trend, which is particularly popular among the younger generation.

5. Maximalist Accessories

In 2024, more is definitely more when it comes to accessories in Nigeria. Bold, statement pieces are in, with oversized earrings, chunky necklaces, and layered bracelets dominating the fashion scene. Whether it’s a traditional bead necklace or a contemporary metallic cuff, accessories are being used to elevate simple outfits into fashion-forward statements.

What’s Not in 2024

1. Fast Fashion

As sustainability takes centre stage, fast fashion is increasingly falling out of favour in Nigeria. Consumers are becoming more aware of the environmental and ethical issues associated with fast fashion, leading to a decline in its popularity. Instead, there’s a growing preference for quality over quantity, with more Nigerians opting for durable, well-made pieces that stand the test of time.

2. Minimalism

While minimalism had its moment in Nigerian fashion, 2024 is all about embracing maximalism and making bold fashion choices. Simple, understated styles are being overshadowed by vibrant colours, intricate patterns, and elaborate designs. The focus is on self-expression through fashion, with more Nigerians using their clothing to make a statement.

3. Skinny Jeans

Skinny jeans, once a wardrobe staple, are being replaced by more relaxed and comfortable silhouettes. Wide-leg pants, flared jeans, and high-waisted trousers are taking over, offering both style and comfort. The trend towards looser fits reflects a broader shift towards comfort-driven fashion, with an emphasis on pieces that allow for freedom of movement.

Conclusion

In 2024, Nigerian fashion is a vibrant mix of bold, forward-thinking trends that reflect both global influences and deep-rooted cultural pride. From the rise of sustainable fashion to the dominance of Afrofuturism and gender-neutral styles, the fashion scene in Nigeria is all about innovation and self-expression. As fast fashion and minimalism take a backseat, expect to see more Nigerians embracing maximalism, bold prints, and accessories that make a statement. This year, Nigerian fashion is all about celebrating individuality and creativity.