The Italian company wishes to enter the Indian market with four new motorcycles
Iconic Italian motorcycle manufacturer Moto Morini has announced that the company is looking forward to re-entering the Indian market. To reach the Indian borders, the company has collaborated with Adishwar Auto Ride India (AARI), the same firm that brought Benelli and Keeway to India. In the following paragraphs, we have drafted more details about the Italian manufacturer and the motorcycles the company is planning to bring to India.
What is the importance of this article?
As we are thoroughly aware, in the last 15 years, the Indian motorcycle industry has evolved into one of the biggest motorcycle industries in the world. Therefore, almost every major motorcycle manufacturer on the planet wants to have a share of the Indian pie. The news of Moto Morini coming to India should be known to everyone because the arrival of the company will offer more purchasing options to the Indian moto-enthusiasts.
Moto Morini
Founded in 1937 by Alfonso Morini, Moto Morini is an Italian motorcycle manufacturer from Bologna. When Morini was 16, he used to repair motorcycles and, impressed by his talent, Mario Mazzetti asked Alfonso to create a racing motorcycle.
That was the first-ever motorcycle from the Morini stable; a 125cc, single-cylinder racing horse that made six world recordsin 1927 at the Grand Prix of Nations. Later on, the company made several motorcycles in the 125cc-250cc category. The company did not merely commercially sell the motorcycles but also made a name for itself in the world of racing.
Racing pedigree
Much may not remember the name of Moto Morini today, but in the 50s and 60s, several accomplished racers used to run Moto Morini motorcycles. For example, in 1948, Alberti secured the Italian Championship in the lightweight category, whereas, in 1961, Giacomo Agostini started his legendary racing career with a Morini. Furthermore, in 1961 and 1962, Provini won the Italian 250cc Championship on a Morini.
Struggling days
In 1986, Moto Morini was gained by the Cagiva Group, and it was turned into an engineering department. 13 years later, in 1999, Morini’s nephew purchased back the brand from Cagiva and tried to make it a motorcycle manufacturer again.
From 2003 until 2018, several brands acquired Moto Morini, but none could run it adequately. Finally, in 2018, Chinese organisation Zhongneng Vehicle Group purchased the brand, and it seems under their command, the company is doing well.
Last but not the least, the company is likely to enter India with their existing X-Cape ADV and Seiemmezzo motorcycles along with two other new models.
