Published By: Jayati

Mind over palate: 5 surprising influences on how you taste food

It's pretty wild how our brains totally run the show when it comes to what tastes good!

In the food world today, flavour is everything. We're always chasing after new tastes and ways to make food more exciting. But there's a whole science behind it that many don't realise: gastrophysics. It's about how we experience food beyond just its taste—like how its smell, texture, and even how it looks can affect how much we enjoy it. Our senses play a big role here, shaping what we think about the food we eat. Whether you're a chef trying to impress diners or a home cook experimenting in the kitchen, gastrophysics lets you use science to make your food taste even better!

Expectations 

Your food experience is heavily influenced by your expectations! Think of a bright red lollipop—you'd expect it to be sweet, right? The same goes for food. Colours, smells, price tags, and descriptions all shape what you think you'll taste. For instance, a pink dessert might seem sugary, but if it surprises you with a salty twist, it could throw off your enjoyment. Getting the description right sets up the right expectations and can make all the difference in how much you enjoy what you eat.

Language 

When you scroll through online recipes or check out restaurant menus, you'll spot tonnes of catchy words describing dishes. They're not just random—words like "crispy," "creamy," or "refreshing" set the stage for what you're about to taste. Even how a dish is labelled can affect how you perceive its flavour. Negative terms might make you unfairly judge it, while positive labels can make you think it's even better than it is. So, whether you're cooking at home or running a restaurant, the words you use to describe your food matter just as much as how it tastes.

Sound

Ever heard of sonic seasoning? It's like adding a special ingredient to dining—it's all about how sound affects our taste. Take eating guacamole with a spoon versus with a crunchy nacho chip. The chip adds a fun crunch that amps up the experience. Even listening to someone crunching chips can make stale ones seem fresher! Background noise matters too. Loud places can dull sweetness and saltiness, but not umami. Music plays a role too, with certain tunes making flavours pop—high-pitched sounds with sweetness and sourness, while low pitches match bitterness and umami.

Light 

Lighting isn't just about food pics—it affects what we eat and how much. Bright lights can curb overeating, while dimmer settings may tempt us with unhealthy choices. Interestingly, dim light hones our taste for basic flavors. So, for a full food symphony, crank up the lights. Come dessert, go for red-tinted hues—they amp up sweetness perception. Next time you dine, notice how lighting sets the mood and shapes your taste experience—it's more than just ambiance!

Smell

Taste and flavour? It’s all about the aroma! Your tongue detects basic tastes, but it’s your nose that completes the picture. First, you sniff to set the stage (orthonasal olfaction). Then, as you chew, those aromas rise up (retronasal olfaction), revealing surprises like aged cheese tasting way better than it smells. Chefs play with this, adding scents like moss or eucalyptus to meals for a full sensory experience. These scents can even trick your taste buds—adding "fatty" smells to low-fat foods or enhancing aroma to make low-sodium dishes taste saltier.

Moreover, food texture, shape, temperature, and the overall atmosphere during purchase or consumption are now integral to the entire experience, influencing how we perceive food as a whole!