The Indian food scene is a vibrant tapestry woven with regional specialities, diverse flavours, and a deep connection to tradition. But amidst the timeless curries and comforting dals, a wave of trendy treats has emerged, captivating social media and tantalizing taste buds.
From frothy coffee concoctions to rainbow-hued pancakes, these viral food trends are a testament to India's evolving culinary landscape, where innovation meets deliciousness (and a dash of Instagram-worthiness).
Once a simple pick-me-up, coffee has undergone a delicious transformation in India. The year 2020 saw the rise of Dalgona Coffee, a creamy, frothy beverage made with instant coffee, sugar, and water. Whipped to a luxurious consistency, it was a delightful lockdown indulgence, flooding social media feeds with its photogenic layers. This trend boosted home brewing and paved the way for more coffee experimentation. Cold brews, flavoured lattes with plant-based milks, and filter coffee with a modern twist are now ubiquitous in cafes and kitchens alike. [
Beyond beverages, desserts have become a player in the viral food scene. Rainbow Pancakes took over breakfast plates, boasting vibrant hues achieved through natural ingredients like beetroot and spinach. These colourful stacks were a playful twist on the classic, perfect for a celebratory brunch or a fun weekend treat.
The Freak-shake craze saw milkshakes transformed into decadent works of art. Think towering glasses filled with rich shakes with whipped cream, cookies, candies, and desserts like cupcakes or doughnuts. While not the healthiest option, these over-the-top creations were a visual and gustatory spectacle, generating immense social media buzz.
India's beloved street food hasn't been immune to the viral trend. Rainbow Momos- the ever-popular dumplings – donned colourful wrappers made with natural dyes, adding a playful twist to this savoury street staple. Traditional Jalebis, the deep-fried sweetmeat, saw a reinvention with quirky shapes like hearts and stars, making them even more visually appealing. Even everyone's favourite Pav Bhaji, the iconic Mumbai dish, got a makeover with the addition of cheese, creating a creamier version.
The spirit of innovation has led to some unique culinary creations. Maggi Masala Pizza became a social media sensation – a fusion of India's favourite instant noodles with the classic Italian dish. While unconventional, this trend highlights the playful experimentation happening in kitchens.
Another interesting example is the rise of "Desi" Desserts- a delicious marriage of Indian flavours with Western desserts. Think cheesecakes infused with cardamom or brownies flavoured with saffron. These innovative creations offer a taste of both worlds, catering to a globalized palate.
The future of Indian food trends seems bright. With a growing population with disposable income and a heightened awareness of health, there's a focus on both indulgence and wellness. We can expect to see a rise in:
Vegan and vegetarian options are becoming increasingly popular. Expect more innovative, plant-based versions of classic dishes and desserts.
Consumers are seeking treats that are both delicious and nutritious. You can expect desserts made with whole grains, natural sweeteners, and healthy fats.
Regional Indian cuisines are gaining national recognition. Expect hidden gems from different states to become mainstream trends.
India's viral food scene is a vibrant melting pot of tradition, indulgence and health consciousness. It's a testament to the dynamic nature of Indian cuisine, constantly evolving to cater to changing tastes and social media trends.
